Because fundraising is an impact investment, effectively engaging prospective donors is key. Campaign materials that do more than communicate information can move someone to give because they feel an emotional connection to a cause.
People with increased emotional attachment to a particular movement will remain active contributors. When they understand how they fit into the larger framework, their support grows from contributing to a longer-term commitment. While traditional fundraising focuses on the ‘ask,’ effective campaigns inspire participation, intrigue, and deeper connections.
Intriguing interest
We believe in shaping ideas that truly connect with people who can affect impact. Sometimes, that means reinventing familiar approaches in ways that surprise and delight. Other times, it means exploring entirely new possibilities.
Custom video mailers
To meet interested philanthropists where they are, we helped the Nicklaus Children’s Hospital Foundation create custom mailers greeting donors with a video appeal offering sentimentality and urgency.
Inspiring anthem videos
Nothing creates an emotional connection quite like video storytelling. See how our The Denver Difference campaign brand foundation work inspired the University of Denver’s campaign kick-off.
Pop-up gratitude
Also, we helped create a donor thank you card for the Nicklaus Children’s Hospital Foundation’s Forward for Generations campaign, which featured a pop-up replica of the surgical tower under construction as part of its capital campaign to showcase direct impact.
Effective engagement
For engagement strategies to be effective, they need to feel like a natural extension of the organization’s story and mission rather than an add-on. Customization gives donors a personal connection, making them feel heard and appreciated. Digital and physical experiences, such as a campaign microsite or personalized Case for Support, can help meet donors where they are.
There’s always room for creativity and innovation. Some ideas we’d love to help bring to life:
- Handwritten letters from beneficiaries: Personal and powerful; nothing beats a direct, heartfelt thank-you from someone impacted by a donor’s generosity
- Hand-delivered gratitude visits: This creates an unforgettable, in-person moment that strengthens relationships and reinforces the impact
- Mission-themed art piece: Handcrafted pieces created by those directly affected by the cause, offering donors a meaningful link to the people and communities they support
- Cause-inspired artifacts: Something handcrafted by beneficiaries connecting donors directly to a cause
- Curated impact tours: Intimate, behind-the-scenes visits that immerse donors in the organization’s work, allowing them to see their support in action
- Storybook impact reports: A thoughtfully crafted report that captures donor impact through stories, testimonials, and milestones — something worth keeping and revisiting
- Legacy time capsules: A long-term symbol of commitment, inviting donors to contribute letters or artifacts that somebody will open years later as a testament to their support
- Personalized video messages: A modern, scalable way to deliver personal recognition from beneficiaries or leadership
- Donor impact maps: A visual representation of generosity at work, reinforcing a sense of accomplishment
- Mission-themed subscription boxes: A recurring engagement tool that keeps the mission top-of-mind thoughtfully and creatively
Forward-thinking campaigns that consider the donor experience are the future of fundraising. Combine creativity and innovation to help philanthropy be less transactional and cultivate better long-term stewardship. Don’t just ask — inspire.
Featured image credit: Adobe Firefly + Tom Osborne
