Unity College
What we did
- Copywriting
- Discovery
- Video
Challenge
Despite a 50 year history, student enrollment at Unity College in Maine was on a steady decline, and awareness of the school was limited to the immediate region. We immersed ourselves in the brand and coupled our insights with research to uncover a positioning that was meaningful to high school juniors, seniors and their families: Unity is America’s environmental college and the right choice for those who want to dedicate their lives to solving the sustainability problems of the future.
2016 Campaign
Videos highlighting initiatives like green jobs, scholarships, and academics.
Careers
Academics
Giving
2015 Campaign
Five-piece web series that introduces Unity College and their mission.
Create
Discover
Educate
Experience
Unity
Solution
The work we developed for the brand centered on the unique, environmentally-focused niche Unity College occupies. It celebrates the 16 academic majors they offer and their strong track record of graduating students into “green” jobs while preparing them as leaders who are tackling the world’s sustainability issues. In addition to designing a new website for the school, we created an engaging series of videos that give prospective students a firsthand look at the rigor, exploration and hands-on learning experiences they would have at Unity College.
Results
Over a two-year period enrollment at Unity College set record numbers to the highest level, it’s ever been, and endowments have increased fourfold. Our work was also recognized in the American Advertising Awards at the national level, and the video series won a Gold Medal at the CASE (Council for Advancement and Support of Education) Awards, as well as a Gold W3 Award. Other impressive metrics included:
In Their Words
“The team at Parisleaf made an enormous difference in our success, and it is fair to say that our enrollment would not be what it is without their investment in us.
”— President Stephen Mulkey