By streamlining their communications, we took a complex manufacturing process and made it simple.
Streamline creates competitive logistics networks through its unique intellectual property and global network. The Streamline team came to us to help unify their branding system.
The Streamline brand is visually rooted in the bold and imaginative style of the Art Deco movement. Art Deco was born in direct response to the mechanization of the world during the industrial revolution. The popularity of this style spoke to a new world culture that embraced technology for its value to society and found inspiration in how industrialization could shape the modern world.
Streamline didn’t need a marketing presence. It needed a sales tool with immediate visual impact. The CEO herself vets and engages high-level stakeholders. Sales are done in person. She needed a website that would travel with her across phone, tablet and presentation screens to present Streamline to potential clients. So the Streamline website is designed around case studies and success stories. These stories establish Streamline’s heritage of success across a wide range of industries.