Design: Visual Identity

During this phase we work hand in hand to bring your entire system together – research, name & messaging, and visuals. Here, we workshop and dream together about your campaign brand.

Then, we go behind the scenes to create imagery and graphics that express who your campaign brand is and what differentiates it from all the others.

We create brand architecture and standards for your your logo, color palette, typography, illustrations, iconography, and the UX & IA for your website.

Through several discovery meetings, Parisleaf quickly demonstrated that they got us. After a 360-degree evaluation of our company, they ran with it. Our new brand identity is uniquely Scorpio. They did a remarkable job.

Domenic Scorpio, CEO

Scorpio

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Parisleaf has been an exceptional brand partner across multiple organizations and many various initiatives and campaigns. They've built some incredibly impactful brands for the organizations I work with over the years, but more than anything I value their counsel.

Mark Cole, VP of Advancement and Executive Director

Miami Dade College Foundation

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$10 million raised (for a campaign with a $2.5 million goal).

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Our work for the 50-year anniversary campaign brought in over ten million dollars, four times the projected goal.

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