Walker Architects is an experienced group of creative leaders and craftspeople. Their work is driven by a passion for designing spaces that enhance the lives of people who live, work, and move through them. But while their team had a reputation for delivering innovative work on time and in budget, setting down roots outside of Florida posed a challenge that would require some sort of transformation.
Parisleaf wrote and designed a brand identity that married Walker’s ambitions and personality with a cosmopolitan sensibility that would be just as at home in Beijing or Barcelona. We brought the brand to life through a sleek and image-rich website, tactile print collateral, and a flexible suite of proposal templates.
We were thrilled to learn that the day after presenting the verbal identity to the Walker team, they had already memorized the new purpose and ambition statements and used them to pitch and win an eight figure project – one of their largest engagements to date.