The Campaign for Northwest Community Hospital
What we did
- Brand Strategy
- Campaign Messaging
- Campaign Naming
- Campaign Visual Identity
- Case for Support
- Discovery
Campaign Size
$50,000,000
Located in Arlington Heights, a suburb of Chicago, Northwest Community Hospital has cared for generations of families in the area. Now, its Foundation embarked on a significant campaign to elevate Northwest’s ability to provide the community with exceptional care while growing into a global treatment destination.
This campaign represents an exciting step forward, harnessing NCH’s legacy of trusted care and aligning with its future within the Endeavor Health system. It encompasses a commitment to advancing medical services, enhancing community support, and reinforcing Northwest Community Hospital’s role as a beacon of health and innovation—bringing the best possible care closer to those it serves.
Two programs, one promise
Since the 1950s, Northwest Community Hospital has been unwavering in their dedication to providing the best possible patient experience. With this campaign, the hospital’s Foundation has an opportunity to do something unlike any other community hospital. They saw a growing need for cancer care that allowed residents to receive treatment close to home and surrounded by their support network. Northwest was looking to enhance their level of specialization and innovation in the treatment of brain, head, neck, and spine disorders and conditions.
Constructing new, innovative facilities for both their Cancer Center and Advanced Neurosciences Center will strengthen their capabilities and enhance the patient journey. Our messaging captured how NCH is transforming what a community hospital is capable of by revolutionizing cancer care in the region and becoming an international destination for neuroscience treatment.
A full circle moment
The Campaign Identity emerged from Northwest Community Hospital’s compassionate culture, tradition of excellence, and its recent transition into the Endeavor Health system. Rooted in the hospital’s history and driven by a vision for the future, the campaign mark—a bold, unwavering circle—symbolizes the hospital’s promise to deliver exceptional care. Through conversations with the Endeavor team and a collaborative workshop with key decision-makers, the identity took shape as a unifying symbol that connects the hospital’s legacy with its future role within a larger health system, bringing advanced medical services closer to the community it serves.
