UF’s Early Childhood Collaboratory – Capital Campaign & Rebrand

The University of Florida’s Baby Gator Child Development and Research Center takes on a new name and identity.

What we did
  • Design
  • Discovery
  • Naming
  • Verbal Identity
  • Visual Identity

The University of Florida Early Childhood Collaboratory at Baby Gator provides quality care and early education for families and staff at UF. They currently have 220 registered children across three locations— and now have a substantial waiting list of an additional 350+ children with no space to take them on.

Behind the scenes, UF Early Childhood Collaboratory at Baby Gator plays a role in advancing Early Childhood Development research and practices. Funding our centers doesn’t just fill our classrooms, it also opens doors – to more collaborations, more space for research, more breakthroughs, and new knowledge that helps children around the world grow to their full potential.

UFECC at Baby Gator approached Parisleaf to discuss marketing campaigns and a complete brand overhaul that would serve UF, the Baby Gator center, and their families for years to come.

The Baby Gator mascot, dubbed Chompy, is a familiar figure to the University of Florida campus. It has served the Baby Gator needs in the past but presents a challenge in demonstrating a progressive model center for early learning. We wanted to pay homage to Chompy while visualizing a warm, child-friendly environment associated with cutting-edge research.

Inspiration from the Baby Gator centers using Chompy’s paws to help children maintain a distance of 6 feet from each other during the COVID-19 pandemic sparked a visual system in which we could incorporate this iconic shape into its brand architecture, promotional items, and experiential design.