UF Amplified Intelligence

Data Based. Human Inspired.

What we did
  • Visual Identity

Today’s society is imbued with an ever-increasing array of new technologies.  Its arrival heralds an unprecedented opportunity to tackle real-world challenges while preparing individuals, companies, communities, and economies to thrive. Critical challenges that demand action include health outcomes, drug discovery, climate resiliency, economic diversification, precision agriculture, advances in technology, and serving aging populations. Although artificial intelligence has been around for decades,  the concept of AI is poorly understood.  When the term is mentioned, our minds immediately conjure images from Hollywood of robots and computers subverting humans.  In launching its AI and data science initiative, UF hopes to better articulate how these technologies will help boost human ingenuity – not undermine it.

UF launched the Amplified Intelligence initiative to advance and apply an Artificial Intelligence and Data Science Ecosystem across the university enterprise as a fundamental part of their academic pursuit. In preparation to launch their initiative, the University of Florida’s Office of Advancement turned to Parisleaf to create a successful identity empowering UF Foundation to better fulfill its mission. Our team was overjoyed at the opportunity to partner on such a profound and significant milestone for the University of Florida, and to collaborate with the first major research university system to infuse AI and data science across their entire curriculum.

Our team strove to embody the intersection of both human and machine working in tandem to empower greater outcomes for our future. We proposed a visual identity system that works within the greater UF brand and remained flexible enough to set itself apart from other university initiatives. By visually marrying imagery both data-infused and human-inspired, we captured the essence of UF’s Amplified Intelligence initiative. Ultimately, the Visual Identity System represents the amplification of collaboration – between students, staff, researchers, health care providers, elected leaders, alumni, community members, friends, and data.