The Campaign for National Parks
What we did
- Campaign Brand Microsite
- Campaign Case for Support
- Campaign Pocket Guide
Campaign Size
$1,000,000,000
Our National Parks are vibrant reminders of our rich heritage, welcoming visitors daily to explore and gain fresh perspectives. However, their future is at risk if we don’t take action.
The preservation of these cherished places is in our hands. That’s why the National Park Foundation has called upon us to help create a compelling Case for Support. Our efforts highlight their investment priorities to conserve parks, enrich visitor experiences, share America’s story, and inspire the next generation. Together, we are building a coalition to safeguard and ensure a bright future for our national treasures.
To inspire and engage prospective donors, we collaborated with the National Park Foundation to create a Case for Support microsite, booklet, and pocket guide.
Accessible stories
We designed the microsite to offer a rich digital experience that further brings the campaign priorities to life and provides donors with a way to support the Foundation’s vital work.
Engaging park supporters
We created a succinct yet impactful 8.5×11” standard version that could be printed or shared as a PDF.
A pocketful of park priorities
Pocket guides are a compact and portable way of preparing campaign priorities for anyone interested. For The National Parks, the four investment priorities fit easily into a jacket pocket or carryall.
