What we did
- Audience Research
- Brand Strategy
- Verbal Identity
- Visual Identity
Since 2013, Scorpio Construction has approached every project with community impact in mind. They understand that a building is never a neutral or isolated event: it must fit into the local fabric, accomplish its intended purpose, and enhance the landscape. If it’s worth making, it should be made to last.
By 2017 the company had cultivated an overwhelmingly positive profile in North Florida, but their boilerplate narrative and lackluster visual identity did not match their reputation.
Parisleaf responded to this imbalance by creating a full-scale brand identity that embodies building for life and champions community-centered construction.
In Their Words“
What started off as a consideration for revamping our website turned into a full-scale rebranding project. After interviewing several agencies, we chose to work with Parisleaf and couldn’t be more pleased that we did. As the founder of our company, I know what we stand for. Year after year, however, we struggled to find the right way to capture what sets us apart in a way that would resonate with our audience. Through several discovery meetings, Parisleaf quickly demonstrated that they got us. A 360-degree evaluation of our company was performed by Parisleaf, and the information gathered provided them with the foundation for our brand. They ran with it from there. When the process was complete, the creative team at Parisleaf revealed our new brand identity, and they nailed it! The final product is uniquely Scorpio. They did a remarkable job.”
— Domenic Scorpio, CEO