Revolution Populi believes your data is a vital natural resource. Their vision is to help you reclaim your digital rights. They’re building a new social platform on blockchain technology – one that pays you for your content instead of selling your information to advertisers. They needed a brand identity that would avoid the tired tropes of the tech industry.
We learned that one of the founders had played in a famous NYC punk band, and the mix of rebellious anger and optimism in their music set the stage for their brand’s personality. We chose a name, Revolution Populi, that embodies what we called “immortal punk.” And we designed a 21st-century identity that respectfully remixes revolutionary imagery.
The result is a bold, graphic look that distinguishes Revolution Populi from the tech giants and projects a message worth rallying around.