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Campaign for Catalina Island Conservancy

Resilience: A model for global island conservation

What we did
  • Campaign Case for Support
  • Campaign Messaging
  • Campaign Naming
  • Campaign Visual Identity
  • Discovery
Campaign Size
$50,000,000

At a time when biodiversity is in steep decline and climate challenges are accelerating, Catalina Island stands as both a refuge for rare species and a proving ground for solutions. Protecting this 48,000-acre haven, which is home to more than 60 species found nowhere else, has never been more critical.

In 2024, the Catalina Island Conservancy launched a bold $50 million campaign aiming to restore fragile habitats, safeguard wildlife, and expand opportunities for people to connect with the Island’s natural resources. Their vision: make Catalina a global model for how nature and nature champions can thrive together.

We were inspired to join them in this pivotal moment, developing a distinctive campaign identity that captured the urgency, optimism, and science-driven mission at the heart of their work.

Attributes: Innovative, Inspiring, Inviting

Our team jumped at the chance to visit the Island and experience the Conservancy’s work firsthand. We had the chance to conduct interviews and lead a workshop with their team, as well as tour the Island to better understand the tangible ways that conservation, education, and recreation work together on Catalina.

An island landscape with the words “Redefine Conservation, Revitalize Education, Reimagine Recreation” overlaid.
Blue background filled with bold action words beginning with “Re,” such as Rebuild, Reignite, Reconnect, Reintroduce, Reform, and Resilient highlighted in white.
Group of people collaborating around a table covered with photographs and design materials. Text reading: “Once in a generation, we get the opportunity to revitalize a natural wonder. This is our moment.”
Sunset over Catalina Island’s hillsides with wildflowers in bloom, overlaid with the text “Resilience: Campaign for Catalina Island Conservancy.”

During our Discover phase and immersive visit to the Island, one word kept coming up: Resilience. We knew it was the perfect name for the campaign. It speaks to the urgent work the Catalina Island Conservancy is doing to ensure the biodiversity rebounds. Resilience fostered a rich, creative ecosystem for our team’s campaign brand work to flourish.

View of the Catalina Island coastline framed by cactus and native plants, with campaign text reading “Once in a generation, we get the chance to revitalize a natural wonder” alongside bold words: Revitalize, Reclaim, Rejuvenate, Restore.
Two printed campaign materials, one featuring a hummingbird and the other with the headline “This is our moment.”
Folded campaign brochure featuring Catalina Island imagery, bold RE= branding, and messaging about conservation, education, and recreation.
Bus stop advertisement at night featuring the Resilience campaign with the headline “Together, we can grow our impact.”
Two Resilience campaign tote bags, one with repeated “re-” words and one with the phrase “A thriving Catalina is the model for a resilient planet—for all.”
Custom Resilience campaign View-Master with reels showing images of Catalina Island landscapes, wildlife, and conservation themes, alongside the campaign’s bold RE= branding.
Resilience campaign outdoor gear including a blue hiking backpack with a trail guide and a clear reusable water bottle branded with the Resilience logo.
Mother and children hiking along a Catalina Island trail by the ocean, with campaign text reading “When Catalina calls, the echoes reverberate through history and compel us to take action today,” alongside bold words like Reverberate, Reawaken, Resound, and Resurge.

Our activation work included a range of print and digital pieces to plant the seeds of Resilience with Conservancy staff and board members, donors and foundations, and the public. Word is getting out that the Catalina Island Conservancy is a model for island restoration and a blueprint for engaging people in that process.

Open campaign booklet for the Catalina Island Conservancy, featuring the title “Resilience” on the cover and inside pages with a Catalina Island fox and a person working in the field.
Close-up of two dark blue saddle-stitched booklets with metallic silver “RE=” on the covers.
Open Resilience campaign booklet with lined writing prompts and an illustration of a California quail.
Wooden stamp marking the Catalina Island Conservancy seal for White’s Exclosure on a printed campaign document.
Four circular Catalina Island Conservancy stickers with illustrations labeled Airport in the Sky, White’s Exclosure, Middle Ranch, and Botanic Garden.
Resilience campaign booklet with metallic “RE=” cover shown next to an open spread featuring a fold-out map of Catalina Island and visitor information.
Person holding open a Resilience campaign booklet showing a Catalina Island worker with a shovel overlooking the ocean, alongside the headline “Reimagine how you connect with nature.”
Elegant brown and gold invitation card for the Catalina Island Conservancy gala, titled “For Fox Sake, Let’s Party,” displayed with an envelope and greenery accents.
Close-up of Catalina Island’s native silver bush lupine flowers at sunset, overlaid with campaign messaging: “A thriving Catalina is the model for a resilient planet—for all,” and bold action words including Resilient, Reclaimed, Rejuvenated, and Revitalized.