Pelotonia Arrow Awards

Backing the Brilliant

What we did
  • Audience Research
  • Brand Strategy
  • Design
  • Naming
  • Verbal Identity
  • Visual Identity

The Arrow Awards is a collaborative investment model by Pelotonia that backs high-risk, high-reward research into cancer cures. They bring together diverse industries to find the next leap forward.

Pelotonia came to us with an interesting challenge: to seek out and brand a new award concept. Through an in-depth discovery process, we landed on an award model that will work beyond institutional boundaries, while bolstering the Pelotonia and OSUCCC-James brand. History shows us that breakthroughs often come from uncommon partnerships and pairings, and this award brings together the most daring, surprising, and left-field ideas.

We wanted to develop an award-worthy brand that celebrates the surprise and delight of unexpected pairings. The Arrow Awards brand conveys their ambition to accelerate the discovery of new cancer cures – no matter where they come from. The simple and flexible system is primed and ready to handle yearly iterations while depicting the power of cross-industry collaboration.

Ultimately, we designed a cousin to the Pelotonia brand that points toward unorthodox partnerships and accelerated cancer cures by empowering future-minded researchers.