What we did
- Brand Strategy
- Visual Identity
Innovation Square is a UF-sponsored and Gainesville-grown urban development that magnetizes thinkers and leaders.
Today, the Square’s attraction is purely professional, featuring beautiful buildings and office spaces with convenient access to UF’s rich intellectual resources. In time, Innovation Square will become a place where people can make a living and a life. The client approached Parisleaf in need of a brand identity and a website that can grow as life in the Square takes on new facets.
Careful balances needed to be struck. Stand apart from the UF brand, but don’t clash with it. Plan for the current business climate and tomorrow’s culture. With these intentions in mind, Parisleaf created a suite of communication tools that are designed to help generate new urban life and remain relevant for many years to come.