I Am MDC Day
What we did
With their students’ dreams on the line, Miami Dade College is making sure they reach the finish with funds raised by the I AM MDC campaign.
We were honored to work alongside the MDC Foundation to update the I AM MDC brand. During the turbulent year, our goal was to create assets with one purpose: to protect and empower every dream – one meal, one semester, one degree at a time.
Because of COVID, 2020’s I AM MDC Day campaign came alive in digital places like social media.
I AM MDC Day stretched into a general I AM MDC campaign for the entire year. It became the representation of fundraising for the college through the pandemic.