What we did
- Visual Identity
When Greenpeace came calling for an update of its popular blog resource, The Environmentalist, our team jumped at the opportunity to work with these advocates for Earth. The Greenpeace team was looking to reformat the way they delivered content to their audiences. They wanted an interface that enabled people to easily browse categories and archives and provide better access to Greenpeace’s latest news.
Greenpeace also needed the ability to create custom category pages on the fly to handle breaking news, like the imprisonment of the Arctic 30. We provided their publishing team with a simple, responsive, and elegant website that blended a modern palette of greens, oranges, and grays with bold iconography and subtle textures.