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Feathr empowers event organizers and management groups to create personalized attendee experiences through data, insights, and communications. Their sales team was struggling to illustrate the value of their platform when talking to potential clients. Feathr asked Parisleaf to create a pitch deck that would show their understanding of the pain points people experience when planning and marketing events, and how Feathr’s cloud-based tools can streamline the process, boost revenue, and deepen engagement with attendees.
We saw an opportunity to not only tighten their story but also evolve Feathr’s visual identity through a system of illustrations and enhancements to color, iconography, and typography. We thought about how fundamentally different every person is, and how traditional means of event correspondence takes a one-size-fits-all approach. Our solution: use the myriad varieties of bird species as a metaphor for the myriad needs and wants of real people.
The new imagery and style was heartily adopted by the Feathr team, who took our kit of illustrated parts and pieces and ran with it on their website and in marketing campaigns.