What we did
- Verbal Identity
- Visual Identity
Over 60 years ago, Miami Dade College opened its doors. To celebrate, we developed a campaign for them to give back to the people they’re here for.
Dream Bold is a campaign to fund the ambitions of current and future students at MDC.
MDC has been funding the dreams of millions of people in South Florida and beyond. MDC Foundation raises vital resources to educate, inspire and uplift generations of current and future students.
Our challenge was to design a fraternal twin for Miami Dade College that encouraged the Miami community to give back.
We knew we had to create an iconic, distinctive look without relying on new symbols. MDC’s logo design has so much power that we decided to use it as our framing element and interlink it with powerful, bold imagery.
We started with MDC’s unique blue for the color pallet and incorporated two more colors: Dark Purple and Goldenrod. We introduced subtle gradients, giving texture to the new brand.