What we did
- Brand Strategy
- Print Collateral
- Visual Identity
CT Mechanical is a versatile team of commercial HVAC, plumbing, and refrigeration experts. They came to Parisleaf with the challenge of creating a new brand identity and a set of communication tools for services that are designed to become virtually invisible.
We found that CT’s value could be distilled into four words: comfort, and peace of mind. As we wrote in their brand narrative:
People do their best work when buildings are comfortable. When the air flows and the system works, they don’t have to think about it. They’re free to do what they do best. Their comfort is our success.
Welcome to the invisible company.
When designing the visual identity, we began by considering how we might use the interplay of positive and negative space to make the invisible, visible. A crisp and comforting palette of blue, gold, and navy is woven through interlocking prisms and photos of pleasant interiors and behind-scenes construction. Sculpted white spaces frame headlines and calls to action.