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Since 1981, Crippen has been a mainstay in accounting for smart business leaders throughout Central Florida. By 2018, what had once been a conventional firm had evolved into a more forward-thinking team. And, Crippen wanted to cast a wider net in their recruiting efforts in order to attract the very best talent. It was time for their brand to follow suit.
Our discovery work showed that what sets Crippen apart isn’t their services or methods, but rather their mindset and approach. It’s a dedicated focus on what clients get from strategic accounting. As we wrote in their positioning statement:
“Clarity is indispensable. After all, it’s impossible to make good decisions if you don’t have a clear financial picture. When distinctions are clear, decisions are easy.”
“Strategic accounting brings the picture into focus. It empowers effective leadership. At Crippen, we simplify the business of business.”
Parisleaf created a brand narrative and identity that hinges on two ideas: the power of simplicity and Crippen’s love of numbers. A collection of numerical collages lend texture and artistry, distinctive features in a brand landscape generally known for dull and dry aesthetics. For hero and campaign imagery, we commissioned expert illustrator Brian Stauffer to create a series of metaphorical illustrations that vividly depict the result of accounting made simple.