The Cade Museum for Creativity and Invention was moving toward grand opening. The museum had a gorgeous building under construction, plans for exhibits to fill it and spill out into the greater Gainesville community, and classes that were already underway in their temporary space.
The Cade approached Parisleaf to discuss marketing campaigns and small enhancements to their existing brand identity. We realized what they truly needed was a brand overhaul, and a set of communication tools that would serve the museum and their patrons for decades to come.
Parisleaf did an extraordinary job helping the Cade Museum focus and reveal our brand identity. We had spent years developing the brand up to that point but had been unable to articulate and visualize its full potential.
Following the discovery and verbal identity phases, Parisleaf led a design workshop which was among one of the most enjoyable days of my work thus far at the Cade Museum. It truly was fun! When they presented the finished product, it was so very different from what I was picturing in my head because it far exceeded anything I could have imagined on my own.
I wasn’t the only one who thought that. When Parisleaf presented the brand identity to our board several weeks later, one of our board members actually gasped out loud because she was so moved by the power of the narrative and how it encompassed our vision.
Parisleaf delivered a full verbal and visual identity package, including an incredibly versatile logo which offers infinite variations to incorporate sub-brands. They later designed exterior signage, banners, printed materials, and my personal favorite: a permanent exhibit that sprawls across our second and third floors and includes 14 banners that are clever and illuminating. If you don’t believe me, come see for yourself.”
— Phoebe Miles, President & Cofounder