The Cade Museum for Creativity and Invention was moving toward grand opening. The museum had a gorgeous building under construction, plans for exhibits to fill it and spill out into the greater Gainesville community, and classes that were already underway in their temporary space.
The Cade approached Parisleaf to discuss marketing campaigns and small enhancements to their existing brand identity. We realized what they truly needed was a brand overhaul, and a set of communication tools that would serve the museum and their patrons for decades to come.
In the words of President and Co-Founder Phoebe Miles, “This rebrand was so different from what I pictured in my head. It far exceeded anything I could have imagined. I wasn’t the only one who thought that. When Parisleaf presented the rebrand to our board, one of our board members actually gasped out loud because she was so moved by the power of the narrative and how it encompassed our vision.”