Asner Lab

Creating an elevated profile for environmental investigators

What we did
  • Visual Identity
  • Website

Asner Lab is a research group led by Dr. Greg Asner in Stanford, California. They exist to support measurable conservation across our rapidly changing planet. The Asner team (A-Lab for short) employs advanced Earth imaging technology and novel data analytics that bridge the gap between science, policy, and society. They asked Parisleaf to create a new visual identity that reflects their bird’s eye view of the world, and a website that would serve as a repository for their projects and discoveries.

We discovered a treasure trove of imagery that Asner’s Airborne Observatory has captured over the years. These images of landscapes and seascapes are not only informative but beautiful. We built the identity around these images and designed a flexible, multi-directional logotype that references aeronautics and future focus.

The website was designed for a dramatic, dark look that brings large pictures to the forefront and invites exploration. A simple palette of black, red, white, and dark gray provides ample space for their research to take center stage.

In Their Words

Our rebranding and website project was a tall order with a tight deadline, but the extraordinary team at Parisleaf pulled it off beautifully and on time – even after adding a few out-of-scope requests to their already substantial workload. As the project manager for my team, I was under a lot of pressure to ensure that everything went smoothly; Parisleaf couldn’t have been easier to work with during this stressful time. Their customer service is excellent. As for the design, I think their works speaks for itself! Check out our gorgeous website and see for yourself.

— Heather D’Angelo, Project Manager