Running a capital campaign is a big commitment — and it’s vital to get it right.
To attract attention, stay at the top of potential donors’ minds, and raise as much money as possible, you’ve got to have a memorable message. One that’s crafted specifically for your audience, with the intersecting goals of donors, leadership, and beneficiaries always in mind.
In other words, you need a brand.
But how do you brand a capital campaign? It’s not as simple as coming up with a catchy slogan and the right colors.
In this eBook, we look at:
- Why branding needs a seat at the campaign planning table
- What decisions you’ll need to make before crafting your campaign brand (and how to make them)
- How to create an attention-grabbing and compelling campaign brand