Your Blueprint to Building a Capital Campaign Brand

Running a capital campaign is a big commitment — and it’s vital to get it right.

To attract attention, stay at the top of potential donors’ minds, and raise as much money as possible, you’ve got to have a memorable message. One that’s crafted specifically for your audience, with the intersecting goals of donors, leadership, and beneficiaries always in mind.

In other words, you need a brand.

But how do you brand a capital campaign? It’s not as simple as coming up with a catchy slogan and the right colors.

In this eBook, we look at:

  • Why branding needs a seat at the campaign planning table
  • What decisions you’ll need to make before crafting your campaign brand (and how to make them)
  • How to create an attention-grabbing and compelling campaign brand
Chad Paris

Chad Paris

Principal, CEO
The perfect marriage of strategist, consultant, & rainmaker. Chad loves connecting good people with other good people. He has dedicated his career to brands that are changing the world by helping nonprofits fund progress while also advancing Purpose in the workplace.