The case statement is the first, and arguably the most important, puzzle piece of a fundraising campaign. If your case for support doesn’t land, the campaign won’t be as successful. Period.

A document that outlines your organization’s mission, the campaign ahead of you, and your campaign’s initiatives seems like a simple enough task, right? But a case statement is so much more than an informational catch-all. 

The case statement is the light that illuminates your campaign – which is why you need one that doesn’t just inform. It inspires. Transferring your passion to the pages is where you start when developing your case statement. But you’ll need more.  

In this eBook, you’ll learn from centuries of experienced fundraisers: 

  • What a case statement is
  • The essential elements a case statement needs 
  • How to capture the case statement It factor 
Give Your Case Statement the It Factor