Shaping the story that inspires giving
Before a campaign can gain support, it needs a story worth supporting. Our Draft Case for Support shapes that story, pairing strategic thinking with emotional appeal to appeal to both the head and the heart.
This version is all about the campaign’s story. The visuals come later. At this stage, we focus on tone, structure, and clarity. So, when it’s time to bring the story to life visually, we’re building on solid ground.
The philosophy behind the draft Case
A Case for Support should feel like a confident, generous conversation. It should answer the questions a potential donor might be asking in their head before they ever say them out loud. We aim to write something that is not only clear and concise but also emotionally resonant. A well-crafted Case paints a picture of a better future and invites the reader to help make it real.
Beyond fundraising, it’s about aligning your vision with the people who want to make a meaningful impact.
Starting with a workshop
Before we write a single sentence, we host a Case for Support Workshop. This allows everyone to align around shared goals and discuss any new developments that might affect the campaign. We listen closely and ask pointed questions. Then we distill the conversation into a Creative Brief that serves as our roadmap for the draft.
This helps ensure we’re not making assumptions. It also allows us to tell the story in a way that reflects how the campaign is evolving in real time.
The building blocks of your Case
The Draft Case for Support typically includes some key sections. Each plays a specific role in guiding the reader from curiosity to commitment. While we have a proven formula, we never treat it as a template. We craft each Case creatively and intentionally to reflect your campaign’s distinct voice and vision. Our goal is to tell your story in the most relevant and resonant way for your audience so it both informs and moves people.
Our story
This section introduces the campaign with warmth and purpose. If your campaign could speak, this is what it would say. It captures the moment’s essence in a way that invites the reader in.
Our campaign
This is where we get practical. What are you raising money for? What’s the scope? This section often reflects the voice of campaign leadership and lays out what success looks like.
Our purpose
This is your campaign’s reason for being. It answers the deeper “why” behind the work. Why this cause? Why now? Why you?
Our approach
This section outlines the campaign’s priorities and timeline. It clarifies and reassures the reader about the work ahead, giving them a sense of how their support will be used.
Our impact
Here we describe the change your campaign will make possible. This could include early successes, anticipated outcomes, and stories of transformation that show your mission in action.
Our invitation
We close by inviting the reader to participate. This section might include giving levels, campaign goals, or simple next steps. We want the reader to feel not just welcomed, but needed.
What happens next
Once we align on the draft, our team will begin designing your Case for Support as a microsite or printable piece. While we design, you can begin using the language in your fundraising outreach. The goal is to give you clear, compelling messaging you can immediately put to work, even before the final format is complete.
We’ll collaborate closely throughout the design phase to ensure every word and visual element reflects your campaign’s tone, energy, and ambition.