Parisleaf’s Company Values
By Chad Paris on October 7, 2015
So what are your values?
Everyone has a value system, but company values are meant to be a rallying cry that unites and inspires teammates and solidifies priorities. When a company knows its values, anything is possible. Values form the bedrock foundation on which to build a brand or brand promise.
In true Parisleaf fashion, we arrived at our values very democratically. Each team member wrote a personal treatise on what we believe to be our core actionable beliefs and shared them with the team. We compiled a list and found connections between all of our goals. Where our dreams aligned, connections were made that began to crystallize into a tighter set of tenets.
Here are the seven Parisleaf values, accompanied by their corresponding text and imagery.
We are a team. Believers and speakers of the truth. Communication is paramount. Transparency is key. We will always take ownership for our actions. Being completely honest with others and even more importantly, truthful with ourselves.
To further solidify the values, an individual illustration for each one would need to be created— that would become a set of seven large 24×58 inch prints to adorn the studio walls. I was excited, but first I had to wrap my mind around the challenges and considerations. The work needed to live within the established standards of the Parisleaf brand, yet remain original and fresh. I was honestly pretty terrified of making something even remotely annoying for fear that it would slowly drive my teammates mad after years of being greeted with the same images over and over.
So before beginning, the challenges were examined. The work would need to be:
- Complimentary to the environment
- Abstract and open to interpretation
Modern Swiss design was a great place to draw inspiration from. The emphasis on clear communication, grid systems, abstract visuals and strong geometry was very appealing to me. I was most interested in the notion that each person could interact with these in their own personal way— and the precise interpretations of each image could be myriad.
I tried to simplify each value into an impression, a fleeting glimpse of color. It was important to eschew literal interpretations and focus instead on pattern, color, and movement. The illustrations were meant to be seen as snapshots, frozen images of tumbling shapes and lines. The illustrations were meant to capture the vibrancy, flexibility and energy of the team. Our strength is in our diversity; the many parts supporting the whole.
“These values are woven through the fabric of our team and serve as reminders and inspiration. When one looks at the artwork, each image has its own story, and at the same time they communicate to one another – just like our team members. Each of us is, in our own way, incredibly unique and yet, we are all collectively instrumental to the larger vision for Parisleaf.” – Alison Paris, Co-Founder
“It’s all too easy to refer to values in the abstract. The difference is now we have our values etched in stone, or in this case, multicolored inks.”
– Larry Werner, Copywriter
About Chad Paris
Chad desires to own one of the healthiest agencies in the world, and that goal fuels everything he does. Chad’s role is all about relationships and communication with clients and with the Parisleaf team. Chad’s passion lies in giving back to the community – some may call this networking.