Still Think College Kids = Millennials? Look Closer at Gen Z & Their Mental Health Needs.

By Kaley Shorter on September 6, 2016
Higher Education Discovery Generation Z

This week, I was inspired by an article on The Daily Beast to defend Gen Z, who, incidentally, keep getting lumped in with Millennials. On a growing number of college campuses, demand for mental health services is starting to exceed resources. Despite the derisive laughter this has incited, it bears investigation and the attempting of solutions like one that Eastern Carolina University has just launched, which I explore in my post.

Millennials and Generation Z share a few qualities – growing up in the Great Recession, a resulting financial wariness, and being young – but the similarities in their brands end there.

If it’s undergrad enrollees you’re after, be sure you’re marketing your higher education institution optimally to your current potential students, who are not Millennials. They’re Generation Z, and they’re here to save us from ourselves. So yes, as I unpack in the post, I think they do deserve their own college classes in how to manage themselves mentally and emotionally. 

Really, in this day and age, don’t we all? (I touch on that in my post, too.)

Enjoy the post on Medium.com, and please share and let me know what you think there: Why We Should All Be Freaking Out and Taking a Class in Adulting

 

How well do you know your prospective students?

Our free eBook, How to Build Student Personas, will show you how to pinpoint exactly who they are and what they want.

About Kaley Shorter

A creative in her own right, Kaley has tapped years of journalism, CRM management, inbound marketing and customer experience shaping to launch Parisleaf’s blog to international recognition in less than four months. Kaley still makes it home in time for dinner with the family, disc golf and rocking out on stage at the piano.

Previous post:

Gonna Need A Bigger Funnel? Or Just Better Conversion?

Next post:

What You Need To Know About Gen Z’s Financial Attitudes

See more from our blog