Campaign for Michael J. Fox Foundation
What we did
- Campaign Case for Support
- Campaign Identity
- Campaign Messaging
- Campaign Naming
Campaign Size
$3,000,000,000
Parkinson’s is one of the fastest-growing neurological diseases, and for people living with it, time is not neutral. Symptoms progress, independence can erode, and families face mounting uncertainty. Even as research accelerates, the field still needs sharper tools to define the disease earlier, move promising therapies faster, and deliver meaningful improvements for patients. The Michael J. Fox Foundation sees a decisive moment: science is advancing, but the urgency to convert momentum into answers has never been greater.
All Grit. No Quit. is MJFF’s first-ever major fundraising campaign, designed to match scientific momentum with philanthropic scale. The opportunity is to accelerate the path to a cure by investing in rigorous research and a mobilized community. The campaign prioritizes four connected aims: clarify Parkinson’s biology, advance better treatments, speed clinical trials, and expand participation so discoveries translate faster. With assets like PPMI and growing biomarker progress, MJFF is positioned to help move breakthroughs from lab to life.
