A testament to the Gainesville community, GRU, our city owned and operated utility, company came to Parisleaf with a very important task. The marketing department at GRU had worked very hard on creating an internal campaign for every one of its hundreds of employees that focused on customer service and customer relations. The challenge for Parisleaf was simple… design the collateral material around this campaign in such a way to motivate employees to read, enjoy and understand the content and message within.
Our solution was easy. Our goal was to create a booklet that was equally intriguing to look at, as it was light-hearted to flip through. Our creative director was instantly inspired to integrate fun, engaging and custom illustrations into the publication in order to connect the employees with the content. It was an absolute must from our perspective to use real GRU employees in the booklet so as to make the message real and relatable.
This resulting combination of sleek graphics and joyful illustration created an impactful piece that helped GRU convey a clear and distinct message to it’s employees and was heralded as a huge success by the marketing department of GRU.
Gainesville Regional Utilities (GRU)
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